Marketing Intern

Company: Swisher International, Inc
Location: Jacksonville
Posted on: April 1, 2025

Job Description:

Description

Before applying for this role, please read the following information about this opportunity found below.


About the Company

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you're ready to create excitement and drive what's next in the industry, we'd love to hear from you.

Internship Details:

--- On or about May 12, 2025 - July 31, 2025 (12 weeks)
--- 35 hours a week / $21.50 per hour
--- Hybrid work environment

Key Responsibilities:

Assist in developing and implementing brand strategies and plans that drive brand growth and market share gains.
Conduct consumer research and analyze market trends to identify growth opportunities and inform brand decisions.
Collaborate with cross-functional teams (e.g. finance, sales, supply chain) to help bring a program, line extension or innovation to market, including briefing, managing the timeline and decision-making facilitation.
Contribute to the creation and execution of marketing elements (e.g. digital, social and traditional advertising), package design and retail point of sale.
Collaborate with Business Analytics to monitor and report on key brand performance metrics such as sales, market share and distribution and conduct analysis on market trends and competitor performance.
Become comfortable interpreting and discussing brand P&L statements.
Assist in the preparation of brand updates and presentations for internal stakeholders, communicating insights, progress, key learnings and recommendations.



Required Qualifications:

Bachelor's degree.
Currently pursuing a Master's degree in business administration.
One to three years of work experience in a professional environment.
Strong analytical and problem-solving skills, with an enthusiasm for consumer behavior and market trends.
Knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT analysis, competitive assessment, consumer segmentation) used in the development of marketing plans.
Excellent verbal and written communication skills, with the ability to present and influence effectively.
Demonstrated time management and organizational skills.
Enthusiastic, goal-driven attitude with the ability to follow up and follow through proactively.
Ability to work collaboratively in a team environment and manage multiple priorities effectively.
Demonstrated critical-thinking, analytical and problem-solving capabilities.
Proficiency with MS Office software (Excel, PowerPoint & Word).
Submit resume, letter of recommendation, and personal statement (no more than 200 words) no later than Friday, March 28 at 5 pm EST



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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: Swisher International, Inc, Jacksonville , Marketing Intern, Advertising , Jacksonville, Florida